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Papers On Marketing & Consumer Behavior
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Keki Bhote/Beyond Customer Satisfaction to Customer Loyalty
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A 10 page analysis of Bhote's new theories on how American business can achieve long lasting success. Bhote's book argues against the popular notion that if a company adheres to high quality standards, sales will take care of themselves and says that this contains an inherent fallacy-- namely, that customer satisfaction is not the same thing as customer loyalty. No additional sources cited.
Filename: 90bhote.rtf

THORNTONS AND MARKETING
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This 8-page paper concerns the Thorntons Co., which manufacturers and distributes chocolates and other confectionery's throughout the United Kingdom. The paper focuses on Thorntons marketing plan, provides a PEST and SWOT analysis and then offers recommendations for a successful marketing mix. Bibliography lists 2 sources.
Filename: MTthornt.rtf

Strategic Market Management
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This 14 page report discusses the basics of strategic market management. In terms of the larger strategies involved in market management, strategy and specific management objectives must be truly responsive to both consumer needs and desires. These are very much the attitudes necessary for success in strategic market management as the world moves into the 21st century. The key to success in the face of global competition is to find the specific and unique niches that are not being served as well as they could be and then either exert or develop an organization’s strength and expertise. Bibliography lists 16 sources.
Filename: BWmkt3.rtf

Significance of the Software Development Life Cycle at Dupont Yard
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An 8 page research paper that is written in the form of an investigative report into the how a planned software development program for a corporation failed to meet its stated objectives. The writer details what went wrong and gives suggestions that can be implemented to facilitate the software development life cycle in the future. Bibliography lists 3 sources.
Filename: 90sftwrd.rtf

Sucessfully Bringing Software To The Marketplace
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A 10 page paper discussing the key components of a successful software launch. What are the problems facing developers? How can they be resolved? Bibliography lists ten sources.
Filename: Software.doc

THE SOCIAL-CULTURAL ENVIRONMENT OF MARKETING
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This 5-page paper explains the social-cultural environment of marketing. Issues discussed include international marketing, the importance of culturalism in any marketing plan and the concept of consumerism. Bibliography lists 4 sources.
Filename: MTsocuma.rtf

FACTORS IN SALES SUCCESS
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This 5-page paper answers what factors determine success in sales. The paper focuses on customer service and self-management as two factors. The other issue the essay discusses is performance measurement in sales. Bibliography lists 8 sources.
Filename: MTsalfac.rtf

Marketing Used in the 1992 Presidential Campaign
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A 6 page paper exploring the marketing maneuvers of the 1992 presidential campaign. Stresses that it is marketing that determines our political leaders and gives numerous examples of the marketing strategies used by Bill Clinton, George Bush, and Ross Perot. Bibliography lists 6 sources.
Filename: Presmark.wps

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