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Papers On Marketing Case Studies
Page 10 of 125
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An Evaluation of the AOL-Time Warner Merger
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This 7 page paper examines the AOL-Time Warner merger through marketing and institutional perspectives. What happened and why are things discussed. The M&A craze is discussed as a phenomenon.
Bibliography lists 8 sources.
Filename: SA548AOL.rtf
An Evaluation of the Chrysler and Daimler Benz Merger
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This 4 page paper evaluates this international business merger. Various opinions are discussed in the context of this analysis.
Bibliography lists 4 sources.
Filename: SA637CDB.rtf
An Evaluation of the Perdue Company
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This 5 page paper examines Perdue. How it has done and where it is headed is the primary focus of this analysis.
Bibliography lists 2 sources.
Filename: SA614P.rtf
An Evaluation of Wal-Mart
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This 5 page paper provides an evaluation of Wal-Mart and includes a SWOT analysis. The criticisms against the corporate giant are duly noted. Bibliography lists 3 sources.
Filename: SA326Wal.rtf
An Example Business Plan for a New Product
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This 17 page paper considers a new product, in this case a multimedia phone and looks at the way in which the marketing of it van be approached, for determining the advantages and disadvantages of the product, identifying customers, marketing and budgeting for the future sales. The bibliography cites 3 sources.
Filename: TEmobpho.wps
An Investigation of Office Depot Inc
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This 7 page paper looks at office Depot Inc. for a financial perspective considering its current and historical position, it then goes on to look at the information systems and finally looks at the marketing of the company including the impact of the failed merger with Staples. The bibliography cites 10 sources.
Filename: TEoffdep.wps
An Overview of DHL Worldwide
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This 7 page paper provides basic information about this industry giant as well as to discuss why the firm had been successful. Some financials are explored. Management style and corporate culture are discussed as part of the analysis. Bibliography lists 10 sources.
Filename: SA420DHL.rtf
An Overview of Federal Express
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This 6 page paper provides pieces of information with the use of Porter's five forces model, a value chain analysis and an economic attributes framework analysis. The goals of the firm are discussed and specific financial information is provided. Bibliography lists 6 sources.
Filename: SA337FEX.rtf
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